Siguen llegando noticias de la “Renaulution”, la presentación de esta mañana donde el Groupe Renault anunció su nuevo plan de negocios, considerado una “revolution”. En Autoblog ya informamos sobre el simpático Renault 5 Prototype (ver nota) y sobre la inédita Dacia Bigster (ver nota).

La última novedad de ese evento tiene el foco puesto en Rusia, pero con un enfoque que también incluye al Mercosur. Lada, la legendaria marca soviética que ahora pertenece a Groupe Renault, anunció que en 2024 presentará una nueva generación del Niva.

Así es, el legendario todo terreno ruso recibirá una generación totalmente nueva, por primera vez desde 1976.

La gran novedad es que el próximo Lada Niva será, también por primera vez, un modelo global. La idea de Groupe Renault es exportar a todo el mundo el concepto de todo terreno rústico e irrompible que hizo legendario a este modelo.

Para ello, la nueva generación del Niva se está desarrollando bajo la Plataforma CMF-B. Es la misma que la alianza Nissan-Renault ya confirmó que utilizará para fabricar más de seis modelos nuevos de las dos marcas en Brasil (ver nota).

La foto que ilustra esta nota es el primer adelanto: un render oficial que anticipa el diseño del nuevo Niva.

¿Esto significa que el nuevo Lada Niva podría producirse en el Mercosur? No hay que apurarse. Sin embargo, las condiciones de la alianza indican que cualquiera de sus integrantes puede utilizar cualquiera de las plantas de sus integrantes para producir en cualquier lugar del planeta, siempre y cuando se haga cargo de los costos de esa apuesta.

La idea de Groupe Renault es que Lada amplíe también la gama de vehículos todo terreno con una SUV más grande, para el Segmento C (compacto). El objetivo es posicionar a Lada como una marca especializada en SUVs rústicas, robustas y con gran capacidad para off-road. ¿Algo así como un Jeep vacunado con Sputnik? Todo es posible.

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Jorge Cupeiro, fallecido esta semana, fue importador de los Lada Niva en la Argentina durante los años ’90 (leer entrevista de septiembre de 2016).

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Comunicado de prensa de Groupe Renault
Avtovaz strongly contributes to Groupe Renault Renaulution strategy

Lada will consolidate its leading position in Russia with “state of the art” vehicles, therefore not only defending more than 20% market share, but also focusing on share of wallet
Avtovaz continues its transformation to become a world-class effective and competitive automotive manufacturer within Groupe Renault
The creation of the new business unit will enhance industrial synergies between Dacia and Lada, with the very cost competitive and flexible CMF-B platform combined with the highest local integration ratio
Lada is reinforcing its product plan with 4 all-new models by 2025, including an all-new generation Niva in 2024 and a new vehicle into C-SUV segment

The idea behind the creation of the business unit is that Dacia and LADA will remain separate companies with their own brands, history and strategy, but they will benefit from more dedicated, focused and coordinated governance. Most importantly, they will be better integrated within the Groupe Renault system to leverage synergies. (Denis Le Vot, CEO Dacia and LADA brands, during the unveiling of Renaulution)

In the scope of the newly announced Groupe’s Renault Renaulution strategy, AVTOVAZ brings its strong business model and competitiveness to the newly introduced Dacia & LADA Business Unit. The launch of all new Niva in 2024 will definitively mark an important date for LADA in Russia but will also open new horizons for the brand. (Yves Caracatzanis, CEO Avtovaz Group)

Business wise, today Avtovaz continues its transformation to become a world-class effective and competitive automotive manufacturer within Groupe Renault with the highest localization levels and an efficient business model. It’s main asset – the Lada brand – today leads the Russian market with over 20% market share. The Granta and the Vesta models occupy the 1st and the 2nd places of the Russian sales rating.

AVTOVAZ will strengthen existing synergies with Groupe Renault, especially in Russia, and leverage new ones at both business unit and Groupe levels. AVTOVAZ and Dacia will remain separate companies with their own history and strategy delivering ever-better products for ever-better costs through the new business unit.

AVTOVAZ will benefit from the strong synergies with the group. Both LADA and Dacia range of products will be based on a very cost competitive and flexible CMF-B platform. Together the brands will produce more than 1 million CMF-B based cars annually, going from 4 platforms to one, from 18 body types to 11. The global target is to unleash the potential of LADA and DACIA, making them Full-Fledged International brands, enabling them to go beyond their current perimeter in terms of markets and segments.

Product wise, AVTOVAZ is reinforcing the LADA product plan with 4 all-new models to be marketed by 2025, including all-new generation of the legendary Niva in 2024 and a new vehicle into C-SUV segment in 2025 in order to support both market share and share of wallet.

LADA is a piece of Russia, built to defy the most extreme climate and road conditions, always rough and tough, always ready. Every Russian family has a story with LADA, starting with the iconic VAZ-2101 and Niva, the first in the automotive history monocoque SUV, the essence of the toughest and the most popular vehicles ever.

AVTOVAZ is already actively implementing its new ambitious Product Plan. In 2021, the LADA 4×4, that is celebrating 45 years of serial production, obtained back its original name and now is called LADA Niva Legend. In early 2021 LADA will start sales of the newly presented Niva Travel.

Work on future generation of the iconic Niva has started. Niva in two sizes, compact and medium, based on the same CMF-B platform. Niva is a Cult product, and not only in Russia, it is the Russian Automotive Proxy of the swiss knife. A technical product for usage in extreme conditions: 4×4, High Stance, short gears and robust construction. Furthermore, these products will have a space beyond the Russian market, as they’ve always had. So besides the complete renewal of the mainstream range, the relaunch of the Niva will enable the complete repositioning of LADA as a brand.

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ADEMÁS
En el Twitter de @Autoblogcomar 



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